Revive Your Direct Selling Business

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Spring is here and it's getting pretty close to summer in Michigan. The trees are in full bloom, the flowers are preparing for their brilliant display of color and I am so excited to begin enjoying my gardens, pond and serene landscape after the extremely long hard winter. Those who live in the middle and southern states don't experience the complete loss of vegetation during the winter like we do in the north. Trees and flowers may go dormant but it sure isn't like it is up North and at least you still have some green to look at during the winter. Then there is Paradise, the places you can go to like Hawaii, Mexico, the Caribbean and other tropical destinations. There everything grows all year long. The tropical foliage grows to be enormous and plants that we grow indoors in Michigan are found in abundance in outdoor landscaping and our 4 foot plants are 10 trees! Wow, what a difference climate can make!

As I was pondering the effects of nature on different climates I couldn't help but think about direct sellers and their businesses. Many direct sellers allow their business to completely die off at various times of the year. They develop cyclical patterns of stopping and starting their business and their business often dies off completely so they must start all over again. Their booking schedule is non-existent, their team has died and it's not a pretty picture. Their business is much like the winter season in the Northern states, totally dormant and anxiously awaiting the arrival of Spring. Unfortunately some of them will be much like the plants that just couldn't survive the long hard winter and their business will die completely.

Now you have the second group of direct sellers who are mostly consistent but tend to have slowdowns rather than complete stops in their business. They may have a week or two with inactivity but it's usually easier to get going again because they have not had a complete stop. They are much more like the Southern states whose plants are dormant but in Spring can easily bounce back and don't have to wait for the ground to thaw before they begin to pop up again. They will have times their business isn't consistent but they are survivors and don't give up.

The third group of direct sellers understand the importance of having systems and creating consistency in all areas of their business. They do not stop holding parties because it's time to recruit and they don't stop recruiting and building a team because their personal business is booming. They are Superstars! They are the tropical paradise where everything is in bloom all the time! Just like the plants have the right amount of rain, sunshine and the perfect temperature these direct sellers have the perfect conditions for having a successful business. They have a great attitude and a desire to share their products, host program and business opportunity with others. Nothing prevents them from relentlessly pursuing their goals.

We often don't have a choice in the selection of the climate in which we live but we can choose the climate we create for our business. If  "you are in it to win it" you need to choose a tropical climate that is constantly thriving. Here are a few tips on creating the "perfect climate" for direct selling success.

  • Have Goals. I know it's been said over and over again but those who are aimlessly working their business with no specific goals will most likely be gone within a year or so!  WHAT do you want? WHY do you want it? WHAT are you willing to do to get it? Once you reach a goal SET A NEW ONE! Many people fail because of their failure to stay one step ahead of the game. It's important to reach your goal and then have a new one in place ready to stretch you to the limit again!!! My "Blueprint for Success and Prosperity" is perfect for those who want a simple start to finish system for accomplishing what you want in life.
  • Work your business as if your life depended on it! OMG, I can't believe the little distractions that direct sellers allow to get in the way. The dog is sick…really, your whole business has to be put on hold. Do "INCOME PRODUCING" activities every day. Phone calls, interviews, parties, customer service calls, customer emails, team coaching calls, training new recruits. These are income producing activities. Get them done! Which leads me to the next tip…
  • Schedule Everything. Those who are the most productive are the ones who create a schedule and stick to it! Schedule personal time for exercise and motivation. Schedule family time (I mean quality family time not just sitting in front of the TV.) Schedule party nights, coaching calls, follow-up calls, interview time, training time and of course monthly meetings if you are a leader.
  • Build a BIG Team. If you want big bucks in direct selling you need to be smart and build a team immediately. Then you need to work with everyone you bring into the business and encourage as many as possible to move into leadership. The more leaders you develop the larger your team will grow and the added bonus is you can make a positive impact on so many people's lives!
  • Keep Learning. If you want to be successful you need to learn from people who are successful. As one of my mentors is fond of saying, "Don't take advice from people driving broken down Pintos." Learn from the Pros who have walked in your shoes. Watch and emulate the top people in your company. Chances are if you do what they are doing you'll soon begin to earn what they are earning!
  • Don't Stop Doing What Works. Many direct sellers work hard to get to a certain title or to earn a company trip and then once it happens they slack off, back off and pretty much quit working the system that got them there! It is necessary to have a system for your parties that helps you identify business prospects, get 3 new bookings and lots of sales. You need a system for identifying business prospects, interviewing them, signing them, training and mentoring them and moving them into leadership. You need to work systems and the systems will work for you. The BEST leadership system out there is "Blueprint for Mastering Direct Selling Leadership"

Signing with a direct selling company is easy. Having a thriving, prosperous business can be easy too as long as you stay focused and don't let obstacles get in your way! Remember…EVERYONE HAS A CHOICE, I hope you CHOOSE SUCCESS!

Comments

  1. Well said Karen! Since I’m just starting my direct sales business I know that I will definitely be working this summer. Hopefully, this will set the stage for future summers to come!

    Enjoy your long weekend!

  2. Lisa says:

    Thanks Karen! This is more of the good stuff!!

  3. Wanda Arndt says:

    My partner and I just became Miche Handbag Distributors Sept., 2010, and just achieved Premier Disbributor status. Many of the things you talked about at the conference in Salt Lake City in January, 2011 played a huge part in our success. A reminder of those things is just what I needed now. Thank you.

  4. Thanks Karen for this reminder as summer kicks off. You are definitely in sync with our group training calls!

  5. Karen: Since I just returned from Cancun PartyLite 2011 Incentive Trip the tropical way of doing business is fresh in my mind. I so agree, after being in Direct Sales for more than 30 years, that I enjoy this way of doing business.
    If one works any other way it always seems like we are “starting all over again”. Thank you, always for your “right on” training!

  6. Thanks for another great reminder Karen! I cannot wait to meet you in person at the first ever Clever Container convention next month!!

  7. Julie says:

    Thanks Karen – After 21 years in the direct selling business I have to admit that this year I feel like I hit a wall. I’m tired and feel like I’ve lost my mojo and praying I can get it back again. Still have a nice reorder business and a fairly sizeable team with just a couple of girls out there doing parties. I know parties on my calendar once again will get me excited once more. Just need to dig deep and get going. How do you keep that momentum after a long time in the business??

  8. Karen- what a perfect analogy! I am a leader and can relate personally with my own 9 year direct seling business but also looking at my team. Our daily choices are so important. Great article to share and discuss with my team.

  9. karen says:

    Julie, I know it’s sometimes hard and trust me there were times I wanted to quit. I’d scream and yell and just be fed up but then I would look at reality and ask myself, “do you really want to work for someone else or are you going to put your big girl panties on and get to work?” Then I’d listen to lots of motivational CDs to get my head back in the game and help me get over the hump. It helps to have a good mentor or coach too!

  10. karen says:

    Looking forward to meeting you?

  11. Tracy says:

    Karen,
    I love how you are down to earth, and tell it like it is. Your seminars/webinars are fantastic and giving us that need your expertise with additional information gets me going and rework some of the things I do that are working, Thank you all the great advise and all your knowledge.

  12. Tina Wilt says:

    Thanks Karen!!! As always your right on top of things!! It is so hard to keep the team going thru the summer. Thanks for the tips and all the ideas you give.
    Have a great weekend!!!

  13. Paula says:

    Karen, I love your way of taking what seems to be obscure and making it glaringly obvious! I want to be one of those superstar consultants, and I appreciate all of your help in getting me there. I’m making baby steps right now but it won’t be long and I hope to be as successful as you!

    Have a wonderful holiday weekend!

  14. Marjorie says:

    One of my many issues is team retention. It seems that there are new consultants that sign with me but they either deactivate or don’t activate at all. That is frustrating . . .

  15. Thanks for giving me a different way to look at things! I learn something new everytime and love sharing what I’ve learned with my team!

  16. Debra Rummel says:

    Karen, I try to listen to you as often as I can. I like what you say about working your business as if your life depended on it. Most of us are experiencing that right now with job losses or pay decreases. It is important to do all we can. As you have said before, if there is a 15% unemployment rate, there are still 85% of the population working. I am looking forward to your training at our rally in July.

  17. Laurie in VA says:

    Karen,

    Always good tidbits and ideas! My SuperStar Director tuned me in to you last fall, and I’ve loved everything I’ve learned from listening to your monthly booking webinars. Even if i listened the month before to the same Webinar, I get something new from it.

    Well, this last month I was on your “Secrets to Summer Bookings” Webinar….so many great ideas! And this last week I finally was able to take the plunge and order one of your products. I took advantage of the weekly special and ordered “It’s a Party Out There!”, and added the Bookings and Party Attendance package. I just got them Wed, and have been listening non-stop since!

    Thank You Thank You Thank You!!! Keep up the great ideas and motivation.

    Laurie

  18. Tabby says:

    Thank you Karen for such inspiring words!

  19. Sari Womack says:

    Karen, like so many others, you are an inspiration to me. I cling on to every word you say, even write a lot of it down! lol! I am pretty new, but i started and have had the attitude that I will be successful, just needed reminding and the guidance and support to give me the extra push! I adore you and can not wait to read the next newsletter or for your next webinar. Thank you for sharing with us all! P.S. this is giving me the extra push to call my girlfriend who booked a party and opted about joining too.

  20. karen says:

    That’s exactly why you need to have systems in place to find new recruit leads at every party. One third come, one third go and one third stay. We would love 100% to stay but it isn’t reality! Keep recruiting!

  21. karen says:

    You’re welcome!

  22. karen says:

    See you soon!

  23. karen says:

    Thanks Sari, best wishes for lots of success!

  24. Sue says:

    Thanks for the inspiration!

  25. Amy says:

    Thanks for this Karen. I especially appreciate the list of income producing activities. I love lists!!!! they either affirm that I’m on the right track or tell me what I should be doing instead. Thanks again :)

  26. Hi Karen, I love to share that I have a mobile bookstore. I am working to get families out to parties this summer to promote summer reading. I’ve loved my product & my business for 13 yrs. It’s time to finally take it to the Superstar level. This has been a busy family month of high school graduation, house painting etc & yet I connected with new people; did a few events & stayed in touch with my team. You are right – if it’s on your calendar, you will do it! looking forward to Wed’s webinar on Home Parties-Offering Opportunity & Community in a Changing Economy. The opportunity is HUGE – I pray more people get the hang of direct sales. I have encouraged my team to attend. thanks for challenging us, Elise

  27. Denise says:

    Once again, thank you. I have been in this business for a long time and have ‘quit’ my business every summer but not this one. Thanks for the information from this and your Summer webinar.

  28. I love your motivation. I booked 3 parties the day after your Scheduling Webinar. I am so much more excited and my parties are reflecting that! Thank you so much.

  29. Laura says:

    Very well said! In my former direct sales company, I always thought “Nobody wants to have a summer party. They would rather be at the lake, camping, or just enjoying the great weather!” (I also live in the “north”). Well, quess what? I never booked any summer shows, and it was harder to get back into it in the fall. With my new company, for some reason those thoughts never came into play. I now have a reason for people to WANT to have a summer show and because of MY mindshift, my schedule has followed right behind me! I am going into the summer with a schedule like never before! Thanks Karen!

  30. Heather Lee says:

    I need to “revive” my direct selling business so am going to put this to work and see how I do!!!

  31. Teri says:

    I work my business almost every day. Some days it is the distraction I need from taking care of my mother to keep my head together. I’m so thankful to have a business I can work around my needs. It’s exciting to strategize new marketing strategies, to learn more about social media, explore new venues to sell my wares. I’m still a vivacious business woman, not just a caretaker, babysitter, mom, wife. I work to keep balance in my life to feed my spirit, soul and body. And I love to share Karen’s ideas and tips with other direct sellers I meet. I now have a network of likeminded women that I have helped with growing their business and it feels GREAT!

  32. Sue says:

    I have had rotator cuff surgery and it cut into my business. Not able to do parties since January. Looking to rebuild my business so I plan on starting off July with a Mystery Hostess Party at my house. New items and new catalogs. Thanks for the information.

  33. Brenda Grammer says:

    Karen, Thank you for sharing your knowledge and resources with us! I am learning so much from you and I’m beginning to grow a team. You are a force for so many of us!! You are appreciated…thank you!! Brenda

  34. Jennifer says:

    Thanks Karen for a great article! It has definitely made me take a look at myself and my team to see what “climate” we are each in right now. :)

  35. Lenora Nave says:

    I always learn so much from you Karen, Thank you!

  36. Having just completed a cross-country move (from Orlando, FL to Tacoma, WA), to start a new job, I am soooo looking forward to revamping my business! Spring has definately bloomed here! Now, it’s time for my business to “bloom”, too!!! Thanks, Karen, for the hints and inspirations!

  37. Veronica Hensley says:

    Thank you! Great article… I am scheduling everything now.

  38. karen says:

    Congratulations to Brenda Grammer who won a 3 month Direct Selling Doctor Inner Circle Membership!

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